Artesanía para el bienestar

Introduction

The cultural brand concept emerged from the opportunity observed in the field, that the artisans in 20 Nov could benefit from working together by sharing logistics and optimizing costs. Furthermore, formalizing the economic activity is the means in Mexico to gain access to the public health care systems. By being a commune of indigenous artisans, people from 20 Nov might have the right to constitute themselves as a moral figure different from a regular company.

In 2013, the labbers renamed the project as “Artesanía para el Bienestar”

Artesanía para el bienestar presentation 2013

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